Hello and welcome to my blog!

I’m the girl right beside you in Sephora, swatching lipsticks by the minute. The one who can talks as lovingly about double cleansing as one would about their puppy. The girl who considers curating skincare routines as a hobby. Yep, I’m a serious beauty enthusiast.

I’ve worked in the industry for several years and held the position of Senior Beauty Contributor at MissMalini for over 6 years. I’ve also written the copy for several skincare and fragrance brands, so it’s safe to say that I’m following my passion.

Through this blog, I aim to provide you with all the information you need before making a purchase. From breaking down ingredients to showing you how the shade looks on my skin, you can find every single detail about the product in my reviews. In addition, I also love sharing some nifty tricks and tips that I’ve picked up over the past few years. I’ve even gotten a chance to interview some MAJOR celebrity makeup artists and aestheticians so that we can learn all their insider secrets together!

Now that you’ve gotten to know me a little bit, I would love to get to a chance to know you! Come say hello on Instagram or shoot me a mail about any queries - I’m always excited to meet a fellow beauty addict.

Thank you for reading and I hope this blog helps you out.

- Jyotika Udeshi, Founder